According to Campaign Monitor, email marketing returns $44 for every $1 spent which is an astonishing 4400% return on investment, making it one of the most effective types of marketing and advertising. Email marketing keeps your company top-of-mind with your prospects and customers. For every email newsletter we send out, we receive a few requests for web design or development work so we definitely practice what we preach!
I don’t want to sound like a politician but the short answer is that “it depends.” You can use a website builder or customize a premade theme and purchase web hosting yourself for as little as $200 if you have want to take the time to learn how to do it. You can also hire a creative agency and pay $20,000 or more just for web design and development for that same website.
Herding website visitors is like herding sheep. They never do what you want them to do. They abandon their shopping carts, they don’t read your blog post entirely or they leave if your homepage fails to impress them in the first 2-3 seconds. Just like you need a Border Collie or Aussie Shepherd to herd sheep, you need a call-to-action to effectively herd your website visitors.
A website conversion is when a visitor does something you want like subscribe to your newsletter, complete a lead generation form or buy a product. The percentage of total visitors that convert is called your conversion rate. You can spend thousands on SEO and Adwords but if your website doesn’t convert, who cares? A site with millions of visitors and a sucky conversion rate won’t pay your mortgage or fund your kids’ college educations.
The definition of quality web design is something that is ever changing. Thirty years ago when websites were little more than a landing page with some text and images, aesthetics was the name of the game. But with a more developed internet, the standards of quality have changed drastically. Even more important than how a website looks is how it functions, and we are proud to offer services that achieve the latter without compromising the former. In keeping up with the latest developments in our industry, we were pleased to discover something very interesting.
Google is constantly tweaking its algorithm to improve its user experience by providing more relevant search engine results. Although the SEO landscape has greatly evolved over the years, how Google defines a beautiful, functional website has not. The most important factors are still quick loading time, responsive design and an engaging user experience. Here, we will discuss the elements of what makes up a great website that Google loves and preferentially ranks.