A logo is a symbol or graphic mark which represents your products or services and the company’s vision, often in a metaphorical way. A professionally designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services. A great logo is simple, scalable, memorable, versatile, relevant and most importantly, custom, which is why those free logo makers and crowdsourcing websites like Fiverr are simply not cutting it. If you have ever used any of these tools to create your logo, you will realize that they generate the same cliché symbols for every company like arrows, globes and meaningless abstract shapes.
Here are some of the critical reasons why your website (no matter how small your business may be) needs a custom logo and why just typing your company name out in a nice font will simply not suffice.
If you want to grow your business to any size and be recognizable, you will need a distinctive and easily identifiable logo. Show anyone the swoosh or the golden arches and they will instantly recognize them as Nike and McDonald’s. If global domination isn’t what you desire, read onwards to understand other important reasons why you need a custom logo design.
Reflects your Identity
A great logo conveys your company values and tells your target market about your offerings and how they might benefit from them. It makes an unforgettable first impression. It not only reveals your identity but also communicates ownership.
The DC Bees logo is a cartoon bee wearing a police hat to represent the beekeeper who was an ex-law enforcement officer.
The SCA logo design revolves around the line through its initials which represents how their law firm defends against unlawful employment and consumer fraud.
Stand Out from the Competition
Just like website design, clients often request to mirror the logos of their competitors because they think this would make them successful by association. This is a huge mistake if you want to separate your company from theirs. Steer clear of similar color schemes, fonts and concepts in order to be noticed as an industry leader. A well-designed logo should reflect who you are but also dare to be different.
Unlike other bubble tea logos that just display the plastic cup, we created a simple, playful logo design using the tapioca bubbles.
Our logo design for Inherent Value Psychology embeds a diamond shape in the center of a person to represent their counseling and consultation services that focus on self-worth.
Establishes Brand Loyalty
Brand loyalty is the positive association that consumers attach to a particular product, service or brand regardless of price or convenience. Apple has created tremendous brand loyalty through innovation and customer service as they own half the market share for laptops even though the average MacBook costs 5-10 times the price of a PC! Customer loyalty does not happen overnight but if you continually exceed people’s expectations and stand behind your brand and logo, customers will come back time and time again.
Can be Everywhere
A professional logo design should be consistently replicated across all of your marketing collateral, website, and social media to form a cohesive brand. It should be recognizable at an extremely small size but also look sharp if it were plastered to the side of skyscraper.
Wrapping It All Up
If you are starting a new business or finally investing in custom logo design for an established business, our logo designers will work with you in refining your vision until you are fully satisfied. Please check out some of our recent logo design work.