According to Campaign Monitor, email marketing returns $44 for every $1 spent which is an astonishing 4400% return on investment, making it one of the most effective types of marketing and advertising. Email marketing keeps your company top-of-mind with your prospects and customers. For every email newsletter we send out, we receive a few requests for web design or development work so we definitely practice what we preach!
Did you know that it takes on average 7-13+ touchpoints before a lead turns into a sale? Customer touchpoints are your brand’s points of customer contact. Effective email marketing can serve as one of those crucial touch points in addition to seeing an online ad, visiting your website, reading your reviews, calling sales, shopping at your store. In addition, consistent email marketing can remind your prospects and idle clients of the valuable products and services your company offers when a need arises.