A website conversion is when a visitor does something you want like subscribe to your newsletter, complete a lead generation form or buy a product. The percentage of total visitors that convert is called your conversion rate. You can spend thousands on SEO and Adwords but if your website doesn’t convert, who cares? A site with millions of visitors and a sucky conversion rate won’t pay your mortgage or fund your kids’ college educations.
The definition of quality web design is something that is ever changing. Thirty years ago when websites were little more than a landing page with some text and images, aesthetics was the name of the game. But with a more developed internet, the standards of quality have changed drastically. Even more important than how a website looks is how it functions, and we are proud to offer services that achieve the latter without compromising the former. In keeping up with the latest developments in our industry, we were pleased to discover something very interesting.
Google is constantly tweaking its algorithm to improve its user experience by providing more relevant search engine results. Although the SEO landscape has greatly evolved over the years, how Google defines a beautiful, functional website has not. The most important factors are still quick loading time, responsive design and an engaging user experience. Here, we will discuss the elements of what makes up a great website that Google loves and preferentially ranks.
The long awaited WordPress 5.0 “Bebo” also known as the Gutenberg update is finally here! No, we are not taking about the German guy who invented the printing press in the 1400s. Unlike all the previous WordPress updates where there were security patches and minor feature updates applied, this update provides users with a block-based editor and the introduction of the Twenty Nineteen theme tailored for Gutenberg for a more intuitive site building experience. With this huge WordPress update breaking every single website we have updated, we decided to write a post and create a video about our experience. First off, why is it important to update your WordPress website?
In this fast-moving industry and in San Francisco and San Jose no less, it is crucial to keep abreast of the latest and greatest web design and development trends. The newest features, functionalities, layouts and styles convert more users and routinely keep our clients coming back for more. One year can be a lifetime in the web design world and what was popular last year very likely could be obsolete or faux pas this year.
Big news from here in San Francisco. We have been ranked on two different review sites for being a top web design agency in San Francisco!