It’s that time of year again to start preparing your website for the holidays. Just because you do not have an eCommerce website, does not mean that you do not have to optimize for the holidays. Nowadays, shoppers research products online before making purchases at retail stores. This is so common that it is known as “research online, purchase offline” or ROPO. If you sell anything, chances are you sell way more of it between Halloween and Christmas. The holidays account for 20-40% of annual sales for retailers. You still have a few weeks to make some last minute website tweaks to cash in on Black Friday, Small Business Saturday, Cyber Monday and the entire month before Christmas.
For every second slower that your website loads, you will get 11% fewer page views, 16% less customer satisfaction and 7% loss in conversions and sales. Furthermore, your slow website could also hamper your SEO, user experience, engagement, brand reputation and Adwords quality score which means that you will be paying more than your faster loading competitors. So how fast is fast enough? 47% of consumers expect websites to load in two seconds or less and 40% will leave a website that takes longer than three seconds to load. In order to speed up your website, we have to checkout your current loading time which you can do with Pingdom. If you have not optimized your website for speed, chances are, you are in for a rude awakening. Not to worry – we will reveal some simple ways here to optimize the speed and performance of your WordPress website.
Big news from here in San Francisco. We have been ranked on two different review sites for being a top web design agency in San Francisco!
A plugin extends the features and functionality of a WordPress website without you knowing any code. There are over 55,000 plugins so there’s a plugin for anything you need. That’s a whole lot of plugins and you may be wondering which plugins are compatible with the latest WordPress version, play well with other plugins, are customizable and work the best. It is important to note that installing too many plugins will dramatically slow down or even crash your site. Research shows that websites that take longer than 3 seconds to load will lose over 40% of their visitors so it is crucial to install only what is absolutely necessary.
The contact page on a website is usually an afterthought and most often overlooked. Yet, it is the most important page on your website because allows your leads to contact you so that you can ultimately close sales. A well designed contact page guides visitors to the answers they need and helps them ask their questions more effectively, significantly improving their user experience. It also informs visitors where you are located and how they can follow you on social media. If your website is not generating enough leads, you should consider optimizing your contact page with the following best practices.
Your homepage is the most visited page on your website, typically receiving the majority of all website traffic. Your homepage must make a good impression in less than three seconds to convince your visitors to continue browsing. This means that your website design is under tremendous pressure immediately grab your target market’s attention. According to AddRoll, 98% of first time visitors won’t convert on your homepage so here are some ways to drive more conversions so you don’t flush that hard-earned organic traffic down the toilet.
I don’t want to sound like a politician but the short answer is that “it depends.” You can use a website builder or customize a premade theme and purchase web hosting yourself for as little as $200 if you have want to take the time to learn how to do it. You can also hire a creative agency and pay $20,000 or more just for web design and development for that same website.
The main difference between WordPress.com and WordPress.org is who is hosting your website. With WordPress.com, they take care of hosting and you just select a premade theme from their collection. While Wordpress.com is free to setup, you can upgrade your account to get a custom domain name, use one of their premium themes or upload videos.
As you all know, Mother’s Day is just around the corner. As a newly minted mom, I am going to share a selection of our meticulously designed, responsive WordPress websites launches with you. From interior design to wealth management to Reiki healing, designing, developing, launching and subsequently fine-tuning each and every one of these websites is like giving birth; it often takes longer than you think but it is the greatest joy in the world. A word of caution to those of you in the office: you might want to get some tissues ready. Don’t say I didn’t warn you.
Ever wonder why some websites start with http while others start with https? HTTPS means that the website has been encrypted with a SSL certificate. SSL stands for Secure Sockets Layer which encrypts sensitive data like account logins, credit card numbers and other personal information transmitted between a website and your browser so that no one can intercept it.
Monetizing your website is the process of converting your traffic into revenue. Many people do this to develop a passive income stream in hopes to escape the rat race. In order to be successful, you need engaging content that you are deeply passionate about and tons of traffic. With over 1.3 billion websites on the world wide web today, developing convincing content to attract a large audience is a tall order. Passion (not money) needs to be your primary motivation.
If you are creating a new website or redesigning an existing one, you have likely considered hiring an overseas web design and development team they promise the moon on a shoestring budget. With massive downward price pressure from website builders, premade WordPress themes and crowdsourcing websites, it is a race to the bottom.