It’s never too early to start preparing your website for the holidays. According to CNBC, 2021 Black Friday online sales reached a record $14 billion just behind Cyber Monday. Just because you do not have an eCommerce website, does not mean that you do not have to optimize for the holidays. Nowadays, shoppers research products online before making purchases at retail stores. This is so common that it is known as “research online, purchase offline” or ROPO. If you sell anything, chances are you sell way more of it between Halloween and Christmas. The holidays account for 20-40% of annual sales for retailers. You still have a few weeks to make some last minute website tweaks to cash in on Black Friday, Small Business Saturday, Cyber Monday and the entire month before Christmas.
WordPress is the most popular content management system powering 35% of the Internet’s websites and used by over one billion website owners. An astounding 37,000 websites are hacked daily, one of the many reasons to keep your WordPress website up-to-date. Here are some reasons why updating WordPress is critical to your business and online presence.
SEO is the process of improving your website to boost its search engine ranking for specific industry keywords to improve the quality and quantity of organic / unpaid traffic. Of course everyone wants to be on page the first page of Google above any of their competitors. But how do you actually get there? Continue reading to find out!
In days past, it was common for companies to buy up billboards and plaster their name on every television screen to get their products viewed. While this is still done to an effect, what has become more prominent is the Internet advertising method, where people who are already searching for a product like yours can be found. SEO pays off—here’s how you can do it.
Once a customer makes a purchase, it may seem like all the work is done. However, there are still certain responsibilities you have to the customer after checkout. You must take charge of these responsibilities to maintain customer satisfaction.
When making a website for your business, it’s easy to get caught up in what you want. However, you need to create your site with your customers in mind. You need to be aware of what they expect and this will help you create the perfect site.
For many businesses, it is ideal to use ecommerce on their websites. This allows them to offer a portal their customers can use to make purchases online. Making the most of ecommerce is essential to sustaining and growing your business.
Fishing is a great leisure activity; however, many rookie fishermen leave their poles hanging in disappointment because they are using the wrong bait, the wrong techniques, or they lack understanding of the sport. Fishing is a lot like marketing. You can’t connect with your customers if you are using the wrong ‘bait’ or marketing techniques, or you lack understanding of your target audience. Learning what changes you need to make with your marketing can help reel in more customers to your website and avoid making potential flops.
When it comes to designing a website, it is important to keep everything about the website in line with your brand identity. With the prevalence of phishing schemes and other fraudulent activity, having a website that doesn’t mesh with the rest of your brand could actually scare customers away from a valuable resource. Here are a few ways you can make sure that doesn’t happen.
For the past month, Americans have been facing a very serious pandemic called the Cornoavirus. People started hoarding food, toilet paper and cleaning supplies leaving grocery store shelves completely empty. Restaurants and other non-essential businesses have been closed down and anyone who can work from home had to to keep their jobs. But all of this will get better. How do we know? Just look at China. It went from having thousands of new cases everyday to now to just a few. So how can your business pull through and come out ahead later this year when all of this is over?
Marketing is constantly evolving, so it’s important to stay on top of what strategies work in the present moment. However, there are a few things that remain constant despite changing technology and means of connecting with consumers. Here are the most essential things to do to become better at marketing your products and increase sales.
Still don’t think that having a responsive website matters? If your website is not optimized for mobile devices, you are alienating over 3.3 billion smartphone users who are browsing the internet daily. Only 36% of small businesses have websites and only 81% of those websites are mobile-friendly so getting a responsive website is a no-brainer way to outwit your competition if you have not done so already. Not only do mobile users outnumber traditional laptop and desktop users, Google preferentially ranks responsive websites. Check to see if your website is being penalized with Google’s Mobile-Friendly Test.