Blogging has really evolved since WordPress was first created in 2003. According to WordPress, 409 million read more than 21.5 billion posts per month. 81% of US online consumers trust advice and information from blogs. Marketers who actively blog generate 67% more leads than those who do not. One of the main reasons for blogging is that it helps improve your website’s organic ranking for specific search terms which is otherwise known as search engine optimization (SEO). Below are some easy tips to optimize your blog for search engines to drive more traffic to your website.
According to Campaign Monitor, email marketing returns $44 for every $1 spent which is an astonishing 4400% return on investment, making it one of the most effective types of marketing and advertising. Email marketing keeps your company top-of-mind with your prospects and customers. For every email newsletter we send out, we receive a few requests for web design or development work so we definitely practice what we preach!
I don’t want to sound like a politician but the short answer is that “it depends.” You can use a website builder or customize a premade theme and purchase web hosting yourself for as little as $200 if you have want to take the time to learn how to do it. You can also hire a creative agency and pay $20,000 or more just for web design and development for that same website.
Herding website visitors is like herding sheep. They never do what you want them to do. They abandon their shopping carts, they don’t read your blog post entirely or they leave if your homepage fails to impress them in the first 2-3 seconds. Just like you need a Border Collie or Aussie Shepherd to herd sheep, you need a call-to-action to effectively herd your website visitors.
A website conversion is when a visitor does something you want like subscribe to your newsletter, complete a lead generation form or buy a product. The percentage of total visitors that convert is called your conversion rate. You can spend thousands on SEO and Adwords but if your website doesn’t convert, who cares? A site with millions of visitors and a sucky conversion rate won’t pay your mortgage or fund your kids’ college educations.
The definition of quality web design is something that is ever changing. Thirty years ago when websites were little more than a landing page with some text and images, aesthetics was the name of the game. But with a more developed internet, the standards of quality have changed drastically. Even more important than how a website looks is how it functions, and we are proud to offer services that achieve the latter without compromising the former. In keeping up with the latest developments in our industry, we were pleased to discover something very interesting.
Google is constantly tweaking its algorithm to improve its user experience by providing more relevant search engine results. Although the SEO landscape has greatly evolved over the years, how Google defines a beautiful, functional website has not. The most important factors are still quick loading time, responsive design and an engaging user experience. Here, we will discuss the elements of what makes up a great website that Google loves and preferentially ranks.
The long awaited WordPress 5.0 “Bebo” also known as the Gutenberg update is finally here! No, we are not taking about the German guy who invented the printing press in the 1400s. Unlike all the previous WordPress updates where there were security patches and minor feature updates applied, this update provides users with a block-based editor and the introduction of the Twenty Nineteen theme tailored for Gutenberg for a more intuitive site building experience. With this huge WordPress update breaking every single website we have updated, we decided to write a post and create a video about our experience. First off, why is it important to update your WordPress website?
In this fast-moving industry and in San Francisco and San Jose no less, it is crucial to keep abreast of the latest and greatest web design and development trends. The newest features, functionalities, layouts and styles convert more users and routinely keep our clients coming back for more. One year can be a lifetime in the web design world and what was popular last year very likely could be obsolete or faux pas this year.
It’s that time of year again to start preparing your website for the holidays. Just because you do not have an eCommerce website, does not mean that you do not have to optimize for the holidays. Nowadays, shoppers research products online before making purchases at retail stores. This is so common that it is known as “research online, purchase offline” or ROPO. If you sell anything, chances are you sell way more of it between Halloween and Christmas. The holidays account for 20-40% of annual sales for retailers. You still have a few weeks to make some last minute website tweaks to cash in on Black Friday, Small Business Saturday, Cyber Monday and the entire month before Christmas.
For every second slower that your website loads, you will get 11% fewer page views, 16% less customer satisfaction and 7% loss in conversions and sales. Furthermore, your slow website could also hamper your SEO, user experience, engagement, brand reputation and Adwords quality score which means that you will be paying more than your faster loading competitors. So how fast is fast enough? 47% of consumers expect websites to load in two seconds or less and 40% will leave a website that takes longer than three seconds to load. In order to speed up your website, we have to checkout your current loading time which you can do with Pingdom. If you have not optimized your website for speed, chances are, you are in for a rude awakening. Not to worry – we will reveal some simple ways here to optimize the speed and performance of your WordPress website.
Big news from here in San Francisco. We have been ranked on two different review sites for being a top web design agency in San Francisco!