It’s never too early to start preparing your website for the holidays. According to CNBC, 2019 Black Friday online sales reached a record $7.4 billion just behind Cyber Monday. With COVID, even more people will be shopping online this year. Just because you do not have an eCommerce website, does not mean that you do not have to optimize for the holidays. Nowadays, shoppers research products online before making purchases at retail stores. This is so common that it is known as “research online, purchase offline” or ROPO. If you sell anything, chances are you sell way more of it between Halloween and Christmas. The holidays account for 20-40% of annual sales for retailers. You still have a few weeks to make some last minute website tweaks to cash in on Black Friday, Small Business Saturday, Cyber Monday and the entire month before Christmas.
Fishing is a great leisure activity; however, many rookie fishermen leave their poles hanging in disappointment because they are using the wrong bait, the wrong techniques, or they lack understanding of the sport. Fishing is a lot like marketing. You can’t connect with your customers if you are using the wrong ‘bait’ or marketing techniques, or you lack understanding of your target audience. Learning what changes you need to make with your marketing can help reel in more customers to your website and avoid making potential flops.
When it comes to designing a website, it is important to keep everything about the website in line with your brand identity. With the prevalence of phishing schemes and other fraudulent activity, having a website that doesn’t mesh with the rest of your brand could actually scare customers away from a valuable resource. Here are a few ways you can make sure that doesn’t happen.
For the past month, Americans have been facing a very serious pandemic called the Cornoavirus. People started hoarding food, toilet paper and cleaning supplies leaving grocery store shelves completely empty. Restaurants and other non-essential businesses have been closed down and anyone who can work from home had to to keep their jobs. But all of this will get better. How do we know? Just look at China. It went from having thousands of new cases everyday to now to just a few. So how can your business pull through and come out ahead later this year when all of this is over?
WordPress is the most popular content management system powering 35% of the Internet’s websites and used by 455 million website owners. An astounding 37,000 websites are hacked daily, one of the many reasons to keep your WordPress website up-to-date. Here are some reasons why updating WordPress is critical to your business and online presence.
Marketing is constantly evolving, so it’s important to stay on top of what strategies work in the present moment. However, there are a few things that remain constant despite changing technology and means of connecting with consumers. Here are the most essential things to do to become better at marketing your products and increase sales.
Still don’t think that having a responsive website matters? If your website is not optimized for mobile devices, you are alienating over 3.3 billion smartphone users who are browsing the internet daily. Only 36% of small businesses have websites and only 81% of those websites are mobile-friendly so getting a responsive website is a no-brainer way to outwit your competition if you have not done so already. Not only do mobile users outnumber traditional laptop and desktop users, Google preferentially ranks responsive websites. Check to see if your website is being penalized with Google’s Mobile-Friendly Test.
A logo is a symbol or graphic mark which represents your products or services and the company’s vision, often in a metaphorical way. A professionally designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services. A great logo is simple, scalable, memorable, versatile, relevant and most importantly, custom, which is why those free logo makers and crowdsourcing websites like Fiverr are simply not cutting it.
Blogging has really evolved since WordPress was first created in 2003. According to WordPress, 409 million read more than 21.5 billion posts per month. 81% of US online consumers trust advice and information from blogs. Marketers who actively blog generate 67% more leads than those who do not. One of the main reasons for blogging is that it helps improve your website’s organic ranking for specific search terms which is otherwise known as search engine optimization (SEO). Below are some easy tips to optimize your blog for search engines to drive more traffic to your website.
According to Campaign Monitor, email marketing returns $44 for every $1 spent which is an astonishing 4400% return on investment, making it one of the most effective types of marketing and advertising. Email marketing keeps your company top-of-mind with your prospects and customers. For every email newsletter we send out, we receive a few requests for web design or development work so we definitely practice what we preach!
I don’t want to sound like a politician but the short answer is that “it depends.” You can use a website builder or customize a premade theme and purchase web hosting yourself for as little as $200 if you have want to take the time to learn how to do it. You can also hire a creative agency and pay $20,000 or more just for web design and development for that same website.
Herding website visitors is like herding sheep. They never do what you want them to do. They abandon their shopping carts, they don’t read your blog post entirely or they leave if your homepage fails to impress them in the first 2-3 seconds. Just like you need a Border Collie or Aussie Shepherd to herd sheep, you need a call-to-action to effectively herd your website visitors.