10 Tips to Make your Email Signup Form More Effective

According to Campaign Monitor, email marketing returns $44 for every $1 spent which is an astonishing 4400% return on investment, making it one of the most effective types of marketing and advertising. Email marketing keeps your company top-of-mind with your prospects and customers. For every email newsletter we send out, we receive a few requests for San Francisco web design or development work so we definitely practice what we preach!

Looking to grow your email list but don’t know where to begin? The best and easiest way to get subscribers is to create a kick-ass email signup form on your website so are some easy tips to encourage more visitors to subscribe.

Align Form Content

If possible, customize your form content with your page content. If it is suitable for your industry, customize your confirmation message to say something cute like “Sweet, check your inbox.”

Irresistible Headline

Useful headlines like “Toolkit for (desired result/audience)”, result headlines like “How to (desired result)” or proof headlines like “The Tool Over X (people) Use to (desired result)” attract far more leads than generic headlines.

Offer an Incentive

People love free stuff so offer people an incentive to signup like a promo code, product upgrade or something small that they will value.

Customize Signup Button

Replace your generic subscribe button with a more exciting and different. Writer’s block? “I want to learn more,” “Be awesome!,” or “Gimme!” are all better than a generic signup button.

Position your Form Strategically

Your email subscription form can easily get lost and ignored in your footer. Position your form based on where the most eyeballs are looking by analyzing your website’s heatmaps.

Be UpFront About Emails

In addition to telling people about the benefits of subscribing, inform them what emails they will get and how often to alleviate spam fears and avoid unsubscribes.

Be Personal or Unique

Get personal with your subscribers. Display a personal message from your CEO along with his or her photo to humanize your brand.


Keep your subscription form to a maximum of just one or two fields. For every field you add, your conversion rate decreases by 11% so it is critical to keep it simple.

Leverage Social Proof

If you have a huge email list, now is not the time to be modest about it. If you have a ton of subscribers, flaunt it to get more subscribers.

Website Abandonment

If they are leaving your website anyways, there is no harm with prompting with an email subscription form on their way out. This a very popular last ditch effort to convert your visitors.

Wrapping it Up

There you have it folks! Hopefully, we have convinced you to do some email marketing of your own. If you are an email marketer, hopefully, you have learned how to better optimize your subscription form to grow your following. If we missed anything, please tweet us at @kwokdesign.

Ready to discuss your project?