Whether you are designing a new website or overhauling an existing one, your homepage is a good place to start since it drives the bulk of your traffic. You never get a second chance to make a first impression so what you include on there will determine how effectively your visitors will convert. Your homepage needs to drive traffic, generate leads and educate visitors. Here are some critical items that you must include on your homepage to be successful.
Just because we specialize in creating responsive WordPress websites, does not mean that we are oblivious to other content management systems out there. Since Squarespace is becoming increasingly popular with small businesses, we have decided to see how it stacks up against WordPress. Please note that for the purposes of this comparison, we are referring to a self-hosted WordPress website where you pay for your own hosting as opposed using the WordPress.com hosting platform.
If are using Adwords, you might be wondering why do I need a landing page if I already have a website? An optimized landing page that is relevant to your ad, drives more sales and leads than your homepage. Conversions are the percentage of leads you get based on your total clicks. For example, if you had 50 conversions from 1,000 clicks, then your conversion rate is 5%. According to WordStream, the average conversion rate across all industries is only 2%. Ideally, if your landing page is converting at 10% of higher, you are killing it. Here, we will share some insanely simple tips to improve your landing page conversion rate.
With over 60% of web searches originating on mobile devices and 77% of Americans owning smartphones, you cannot afford to ignore mobile users. Responsive web design is when your website is built using a flexible grid so that your website adapts to your user’s screen resolution using CSS media queries. This provides a more optimal and consistent user experience, which converts more traffic into leads or sales.
Back to school season is the second biggest shopping season behind Christmas and Black Friday engaging 29 million households and accounting for $84 billion in sales in the US. With over half of those purchases being made online, now is the best time to prepare your website for the peak back-to-school buying season in August. The top spending categories include school supplies, clothing, computers, and electronics.
If you just want to create an informational website to generate leads or you need to sell a few products online using a simple shopping cart, customizing a stock theme could save you time and budget. We often get requests to modify an off-the-shelf WordPress theme where we have charged $2,000 – $5,000+. If a premade theme only costs $50-$100 and the website is seemingly built, why is it so expensive to insert some content?
Designing a new website can be exciting and daunting at the same time. This is the perfect time to define your target market, content architecture, key performance indicators and functionality requirements to determine what your website needs to do, why it exists and for whom it should engage. Simply making your website pretty cannot accomplish this. You need to have a strong understanding of the business to create a website that supports its goals. An effective website not only looks aesthetically appropriate for your target audience but is also user-friendly and is intuitive. To build a successful website, you must answer some key questions before looking for a web design and development firm.
Building and maintaining a wildly successful eCommerce website is no small feat. The vast majority of eCommerce websites fail because of a lack of investment, too much competition, a lack of traffic, poor website design or giving up too soon. Creating a kick-ass eCommerce website requires a deep understanding of human psychology and testing your website repeatedly to ensure user-friendliness. Here, we will discuss some tips to help you build a more thriving online business. Rome wasn’t built in a day.
Everyday new clients ask us what they are doing wrong and how they can improve their websites to generate more leads. Oftentimes, we see the same mistakes over and over again due to companies trying to do too much with their websites. Keep in mind that a website is not created to show off the skills of a web designer or to appeal to the website owner but rather designed to solve specific problems that the website’s target market faces. Here, we will outline the most common web design mistakes and ways to avoid them to convert more of your visitors into customers.
After working for two and a half years as an auditor at BDO Dunwoody in Vancouver, Canada, I got laid off. I really hated my job there and at 25, I was already thinking of retirement. I thought that this was a sign and it was a perfect way to change my career and look for my true passion. I had taken a few graphic design courses in highschool and I remembered really enjoying them. Back then, it was Photoshop 4.0 which perhaps really dates me.
Now that we are almost a quarter of the way through 2017, you might be wondering what web design trends will play out in the rest of the year. The web design industry is constantly evolving and we always try to stay on top of things to provide richer user experiences that continue to push the limits. Read on to find out what’s hot for this year.
After months of web design and development, we finally have a new website! We thought that this launch would have come much sooner but we are our own worse critic as nothing was ever good enough. In addition, whenever we were busy, we always put our own website on the back-burner as we always prioritized client projects first.