A plugin extends the features and functionality of a WordPress website without you knowing any code. There are over 55,000 plugins so there’s a plugin for anything you need. That’s a whole lot of plugins and you may be wondering which plugins are compatible with the latest WordPress version, play well with other plugins, are customizable and work the best. It is important to note that installing too many plugins will dramatically slow down or even crash your site. Research shows that websites that take longer than 3 seconds to load will lose over 40% of their visitors so it is crucial to install only what is absolutely necessary.
The contact page on a website is usually an afterthought and most often overlooked. Yet, it is the most important page on your website because allows your leads to contact you so that you can ultimately close sales. A well designed contact page guides visitors to the answers they need and helps them ask their questions more effectively, significantly improving their user experience. It also informs visitors where you are located and how they can follow you on social media. If your website is not generating enough leads, you should consider optimizing your contact page with the following best practices.
Your homepage is the most visited page on your website, typically receiving the majority of all website traffic. Your homepage must make a good impression in less than three seconds to convince your visitors to continue browsing. This means that your website design is under tremendous pressure immediately grab your target market’s attention. According to AddRoll, 98% of first time visitors won’t convert on your homepage so here are some ways to drive more conversions so you don’t flush that hard-earned organic traffic down the toilet.
The main difference between WordPress.com and WordPress.org is who is hosting your website. With WordPress.com, they take care of hosting and you just select a premade theme from their collection. While Wordpress.com is free to setup, you can upgrade your account to get a custom domain name, use one of their premium themes or upload videos.
As you all know, Mother’s Day is just around the corner. As a newly minted mom, I am going to share a selection of our meticulously designed, responsive WordPress websites launches with you. From interior design to wealth management to Reiki healing, designing, developing, launching and subsequently fine-tuning each and every one of these websites is like giving birth; it often takes longer than you think but it is the greatest joy in the world. A word of caution to those of you in the office: you might want to get some tissues ready. Don’t say I didn’t warn you.
Ever wonder why some websites start with http while others start with https? HTTPS means that the website has been encrypted with a SSL certificate. SSL stands for Secure Sockets Layer which encrypts sensitive data like account logins, credit card numbers and other personal information transmitted between a website and your browser so that no one can intercept it.
Monetizing your website is the process of converting your traffic into revenue. Many people do this to develop a passive income stream in hopes to escape the rat race. In order to be successful, you need engaging content that you are deeply passionate about and tons of traffic. With over 1.3 billion websites on the world wide web today, developing convincing content to attract a large audience is a tall order. Passion (not money) needs to be your primary motivation.
If you are creating a new website or redesigning an existing one, you have likely considered hiring an overseas web design and development team they promise the moon on a shoestring budget. With massive downward price pressure from website builders, premade WordPress themes and crowdsourcing websites, it is a race to the bottom.
Whether you are designing a new website or overhauling an existing one, your homepage is a good place to start since it drives the bulk of your traffic. You never get a second chance to make a first impression so what you include on there will determine how effectively your visitors will convert. Your homepage needs to drive traffic, generate leads and educate visitors. Here are some critical items that you must include on your homepage to be successful.
Just because we specialize in creating responsive WordPress websites, does not mean that we are oblivious to other content management systems out there. Since Squarespace is becoming increasingly popular with small businesses, we have decided to see how it stacks up against WordPress. Please note that for the purposes of this comparison, we are referring to a self-hosted WordPress website where you pay for your own hosting as opposed using the WordPress.com hosting platform.
If are using Adwords, you might be wondering why do I need a landing page if I already have a website? An optimized landing page that is relevant to your ad, drives more sales and leads than your homepage. Conversions are the percentage of leads you get based on your total clicks. For example, if you had 50 conversions from 1,000 clicks, then your conversion rate is 5%. According to WordStream, the average conversion rate across all industries is only 2%. Ideally, if your landing page is converting at 10% of higher, you are killing it. Here, we will share some insanely simple tips to improve your landing page conversion rate.
With over 60% of web searches originating on mobile devices and 77% of Americans owning smartphones, you cannot afford to ignore mobile users. Responsive web design is when your website is built using a flexible grid so that your website adapts to your user’s screen resolution using CSS media queries. This provides a more optimal and consistent user experience, which converts more traffic into leads or sales.