Everyday new clients ask us what they are doing wrong and how they can improve their websites to generate more leads. Oftentimes, we see the same mistakes over and over again due to companies trying to do too much with their websites. Keep in mind that a website is not created to show off the skills of a web designer or to appeal to the website owner but rather designed to solve specific problems that the website’s target market faces. Here, we will outline the most common web design mistakes and ways to avoid them to convert more of your visitors into customers.
After working for two and a half years as an auditor at BDO Dunwoody in Vancouver, Canada, I got laid off. I really hated my job there and at 25, I was already thinking of retirement. I thought that this was a sign and it was a perfect way to change my career and look for my true passion. I had taken a few graphic design courses in highschool and I remembered really enjoying them. Back then, it was Photoshop 4.0 which perhaps really dates me.
Now that we are almost a quarter of the way through 2017, you might be wondering what web design trends will play out in the rest of the year. The web design industry is constantly evolving and we always try to stay on top of things to provide richer user experiences that continue to push the limits. Read on to find out what’s hot for this year.
After months of web design and development, we finally have a new website! We thought that this launch would have come much sooner but we are our own worse critic as nothing was ever good enough. In addition, whenever we were busy, we always put our own website on the back-burner as we always prioritized client projects first.
Valentine’s Day spending this year is projected to be an estimated to be at an all-time high of $18.9 billion. About 55% of adults between ages 18-44 will celebrate Valentine’s Day by buying extravagant gifts or dining out. Guys shell out an average of $191 while women spend only about half of that suggesting that chivalry is not dead. Just because you do not own a floral shop, restaurant, spa or candy store does not mean you cannot capitalize on this huge retail holiday. Below are some marketing ideas to help you win your customers’ hearts this Valentine’s Day.
96% of users click on organic search results rather ads which is why being on page one of Google for your specific keywords is vital to your business. However, even if you are on the first page currently you still need to keep up with SEO to maintain your rankings and survive digital marketing. SEO continues to change at warp speed. Some people even say SEO is dead because they cannot keep up. Google constantly improves their algorithm to better predict browsing behavior and expectations so here are some SEO strategies for 2017.
Even with Google’s Mobilegeddon update last year threatening to bury mobile-unfriendly websites in search results, the overwhelming majority of companies still have not adopted responsive web design or a mobile website. This is especially true for larger websites at the top because responsive web design is more complex to implement. With mobile searches having surpassed laptop searches in 2014, your website is loosing a lot of business if it is not engaging smartphone and tablet users. Below is a list of tips to increase mobile revenues.
Many small businesses and startups come to us without a logo and just ask us to leave the top left corner of their WordPress website blank which is an asinine approach. Companies spend thousands (sometimes millions) of dollars and years creating and marketing their products and services. However, a purchasing decision is often made based on a customer’s first impression or gut feeling. This memory often comes from your logo. Investing in a professional logo design creates instant impact and sets the look and feel of other marketing initiatives like your website design.
Your web presence is the aggregation of every webpage, social media account, customer review or touch point on the Internet that is either owned by you or that mentions, links to, or refers to you. A successful web presence has a very broad reach and can increase brand awareness, followers, leads, sales and fulfill any other business goals you may have. With 97% of consumers researching products and services on the web before they buy, having a strong web presence an integral part of any marketing strategy all companies. It is no longer enough just to have a website because people consider all online media before purchasing.