What Do Customers Want From Your Website?

What Do Customers Want From Your Website?

When making a website for your business, it’s easy to get caught up in what you want. However, you need to create your site with your customers in mind. You need to be aware of what they expect and this will help you create the perfect site.

Why Your Marketing Isn’t Attracting More Traffic

Why Your Marketing Isn’t Attracting More Traffic

Fishing is a great leisure activity; however, many rookie fishermen leave their poles hanging in disappointment because they are using the wrong bait, the wrong techniques, or they lack understanding of the sport. Fishing is a lot like marketing. You can’t connect with your customers if you are using the wrong ‘bait’ or marketing techniques, or you lack understanding of your target audience. Learning what changes you need to make with your marketing can help reel in more customers to your website and avoid making potential flops.

How to Design Your Website Around Your Brand

How to Design Your Website Around Your Brand

When it comes to designing a website, it is important to keep everything about the website in line with your brand identity. With the prevalence of phishing schemes and other fraudulent activity, having a website that doesn’t mesh with the rest of your brand could actually scare customers away from a valuable resource. Here are a few ways you can make sure that doesn’t happen.