A website conversion means getting your visitors to do what you want them to do, whether that is to subscribe to your newsletter, register for a webinar, complete your contact form or buy your products. An average conversion rate is about 1-3% but it really varies greatly based on your industry and prices. Obviously it is much easier to sell a $1 item than it is to sell a $1,000 item.
Many people use the terms “web design” and “web development” interchangeably but they are two vastly different terms. Usually, a great web designer is not also a great web developer and vice versa so it is important that you hire a creative agency that employs both of these roles. A quick Google search in San Francisco says that an average web designer makes $62,250 whereas an average web developer makes $85,881. Why the big difference? Well imagine an eCommerce website. It doesn’t matter how immaculately designed it is, nothing else matters if it cannot process transactions.