How to Create a Promo Video for your Website

According to Animoto, 73% of people are more likely to buy something after watching a video. A professional video increases website engagement puts a friendly face in front of your products or services and shows off what you do best. As a small business, you are also selling yourself and a video is a great way of introducing yourself. Anyone who watches this video will think, “yeah these guys got it.”

Furthermore, a video also improves your search engine optimization (SEO). which means that Google will rank your website higher for your specific search terms naturally which translates into more web traffic and ultimately, more income. There are many things to include in your video and here we will discuss some common elements of successful promo videos.

Keep it Short

Most people nowadays have ADHD so if your video is not immediately captivating, you might as well not have one at all. Introduce yourself and what you do in ten seconds or less. Keep the entire video under one to two minutes so viewers make it to the end.

The Best of What You Do

Now they have seen your face in the first few seconds, show some clips of your workplace, customer interactions and most importantly, what you do best with a voice-over speaking about your company. Keep it casual and let your personality shine. No one wants to just watch you read a script like a monolog for the entire time and this is a good way to make your video more interesting.


Talking about your business and including written testimonials are your website are great, but what will really persuade prospects are video testimonials. Including short clips of your clients speaking about their experiences can add more credibility and variety to your promo video.

Contact Information

Don’t forget to end with a call-to-action and your contact information so your prospects can call or email you.

We hired our videographer through SmartShoot, a creative network of vetted professionals worldwide. They can shot and direct your promo video in about an hour. They can edit out the pauses and add some transitions and graphics so that your video flows properly and deliver the final video in a week. We were very pleased with the customer service and you can check out our promo video below:

If you need assistance embedding your video to your website or anything else related to web design or web development, please contact us.

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