Whether you are designing a new website or overhauling an existing one, your homepage is a good place to start since it drives the bulk of your traffic. You never get a second chance to make a first impression so what you include on there will determine how effectively your visitors will convert. Your homepage needs to drive traffic, generate leads and educate visitors. Here are some critical items that you must include on your homepage to be successful.
96% of users click on organic search results rather ads which is why being on page one of Google for your specific keywords is vital to your business. However, even if you are on the first page currently you still need to keep up with SEO to maintain your rankings and survive digital marketing. SEO continues to change at warp speed. Some people even say SEO is dead because they cannot keep up. Google constantly improves their algorithm to better predict browsing behavior and expectations so here are some SEO strategies for 2017.
The mobile revolution has made scrolling more preferential than clicking so the one-page website trend is here to stay. Do not be fooled by the simplicity of single-page websites, because they often have all the components of a multi-page website like full-page images, description of products or services, testimonials, photo gallery, testimonials and a contact form. Thanks to web development technologies like CSS3 and AJAX, you can conveniently direct your visitors to specific sections similar to a multi-page website. We are sure that you have seen them out there and we wanted to discuss some of the things that we love and hate about one page websites.
Google holds an astounding 67.6% of the U.S. search engine market according to Search Engine Watch, which is why we are focusing on them. Google’s rollout of Panda, Mobilegeddon, Penguin updates have really shaken up the SEO landscape. Most web designers and developers know that today’s Google cares a lot more about website speed, mobile-friendliness, unique content and user experience. If you want to rank organically, pre-made themes, duplicate or stale content, keyword stuffing or mobile-unfriendly websites will no longer cut the mustard.
Search engine optimization (SEO) is the process of driving more traffic by making your website appear higher up in the organic (free) search results for a set of keywords. Please watch our video “SEO in Layman’s Terms” for a quick introduction. Google’s Penguin, Panda and Hummingbird algorithm updates over the last few years have really shaken up SEO and organic search results so we have summarized what you really need to know.
Getting your website ranked organically for your keywords can really mean the difference between really succeeding and barely scraping by. According to Marketing Land on average, 71.33% of searches resulted in a page one Google organic click. This goes on to support the saying the best page to bury a dead body is on the second page of Google. We recently relaunched our website and we have worked our way back to the first page for “San Francisco web design, “San Francisco web designer” and “San Francisco website designer,” three of the most competitive search terms in our industry. Apart from SEO, here are the most important things that we did to earn our position on the first page of Google.