Just because we specialize in creating responsive WordPress websites, does not mean that we are oblivious to other content management systems out there. Since Squarespace is becoming increasingly popular with small businesses, we have decided to see how it stacks up against WordPress. Please note that for the purposes of this comparison, we are referring to a self-hosted WordPress website where you pay for your own hosting as opposed using the WordPress.com hosting platform.
If are using Adwords, you might be wondering why do I need a landing page if I already have a website? An optimized landing page that is relevant to your ad, drives more sales and leads than your homepage. Conversions are the percentage of leads you get based on your total clicks. For example, if you had 50 conversions from 1,000 clicks, then your conversion rate is 5%. According to WordStream, the average conversion rate across all industries is only 2%. Ideally, if your landing page is converting at 10% of higher, you are killing it. Here, we will share some insanely simple tips to improve your landing page conversion rate.
With over 60% of web searches originating on mobile devices and 77% of Americans owning smartphones, you cannot afford to ignore mobile users. Responsive web design is when your website is built using a flexible grid so that your website adapts to your user’s screen resolution using CSS media queries. This provides a more optimal and consistent user experience, which converts more traffic into leads or sales.
Back to school season is the second biggest shopping season behind Christmas and Black Friday engaging 29 million households and accounting for $84 billion in sales in the US. With over half of those purchases being made online, now is the best time to prepare your website for the peak back-to-school buying season in August. The top spending categories include school supplies, clothing, computers, and electronics.
If you just want to create an informational website to generate leads or you need to sell a few products online using a simple shopping cart, customizing a stock theme could save you time and budget. We often get requests to modify an off-the-shelf WordPress theme where we have charged $2,000 – $5,000+. If a premade theme only costs $50-$100 and the website is seemingly built, why is it so expensive to insert some content?
Designing a new website can be exciting and daunting at the same time. This is the perfect time to define your target market, content architecture, key performance indicators and functionality requirements to determine what your website needs to do, why it exists and for whom it should engage. Simply making your website pretty cannot accomplish this. You need to have a strong understanding of the business to create a website that supports its goals. An effective website not only looks aesthetically appropriate for your target audience but is also user-friendly and is intuitive. To build a successful website, you must answer some key questions before looking for a web design and development firm.
