The definition of quality web design is something that is ever changing. Thirty years ago when websites were little more than a landing page with some text and images, aesthetics was the name of the game. But with a more developed internet, the standards of quality have changed drastically. Even more important than how a website looks is how it functions, and we are proud to offer services that achieve the latter without compromising the former. In keeping up with the latest developments in our industry, we were pleased to discover something very interesting.
Google is constantly tweaking its algorithm to improve its user experience by providing more relevant search engine results. Although the SEO landscape has greatly evolved over the years, how Google defines a beautiful, functional website has not. The most important factors are still quick loading time, responsive design and an engaging user experience. Here, we will discuss the elements of what makes up a great website that Google loves and preferentially ranks.