The proliferating use of smartphones and tablets is causing US consumers to spend a projected 345 million this year online according to Forrester Research. With 286 million US Internet users, having a beautiful, functional website is the single most important marketing tool that can drive sales. Your target market is looking for you online whether your website is great or not. If your website is not your best 24/7 salesperson, it might be time for a redesign. Here are some of the telltale signs that you should invest in a new website.
An effective winery website needs to book events, sell wine and wine club memberships, generate leads and tell your brand story. Does your winery website do all of that? Most likely not. Thankfully, we have compiled a list of simple website tips to help you sell more wine.
Having web great content is just as important as a functional, beautiful website design. Convincing content takes considerable time and effort but you will be rewarded with more traffic from ranking better in search engines and a higher conversion rate. Content will always be king and no amount of SEO can compensate for poor content. You cannot expect to outsource your content writing to crowdsourcing websites like Fiverr for slave labor rates and expect it to perform. Below are some simple tips on how to write more persuasive website content.