Top Web Design Trends for 2017


The web design industry is constantly evolving. Trends are the driving force for change, which push the boundaries toward something better. First impressions are crucial, especially when it comes to websites. Website visitors will decide if they want to leave within the first 50 milliseconds so staying abreast of current web trends helps to grab your target market’s attention. As we approach the end of 2016, here are the most important web design predictions for next year.

Mobile First Design

With over 2 billion smartphone users worldwide, mobile-friendly design is not really a trend or niche, it’s what’s here and now. Mobile first design the process of designing for mobile devices and smaller screen sizes first and progressively adding more bells and whistles for the larger screens, which is known as progressive enhancement. In the past, web designers would design a website for desktops and laptops and gradually remove functionality and adjust content for smaller screen sizes which is known as progressive enhancement. With mobile-only Internet users now exceeding desktop-only users in the US, you will see more companies designing for mobile first.

Custom Photography

Custom photography helps to create your a unique identity. Settling for stock photography not only looks cliché but also is likely being used by your competitors. Custom photography ensures that your photos perfectly complement your website and messaging. Real, authentic images also help to build more trust and reliability than generic stock photography. When designing your website small savings like stock photography could cost you a lot more in lost sales.

Video is King

Immersive, full-screen videos have proven to have higher conversion, click-through rates, and engagement. Videos can showcase your brand’s personality and humanize your company to connect with your target market. With 90% of consumers claiming that a business’ video convinced them into purchasing, a branding video is a powerful lead generation tool that should be front and center on your website. Video testimonials are also more reliable than just including customer quotes on your website. Only an extremely satisfied customer will vouch for you in a video. Finally, video is only effective if it is engaging which means that it is not just one person doing a monolog throughout the whole thing.

Dramatic Typography

While not as flashy as video or animation, big and bold typography is an integral part of web design. It can draw subtle attention to other website elements or it can be big and boisterous by making a huge, powerful statement. Dramatic typography adds excitement to flat, minimalistic design. The simpler the website design, the more typography can influence the site’s mood and visual hierarchy. Here are some great examples of bold typography.

Advanced Animations & Storytelling

Today’s advanced developments in HTML5, CSS3 and jQuery, you can create remarkable effects for a truly distinctive and memorable website. Storytelling and advanced animations can better engage your users and convert them into customers. Here are some great storytelling websites:

Bold & Vibrant Colors

With more and more mobile users, bold and vibrant colors ensure that your website is seen. Vivid colors represent enthusiasm, creativity and optimism. It used to be that bright colors like reds, oranges, greens, blues and purples would only appear on portfolio websites for designers and artists but now they are being implemented in more conservative industries like news and professional services. Here are some great examples of websites with bold colors:

Custom Iconography

Iconography and illustrations offer personality, authenticity, and character, which are more versatile than traditional photography. Icons serve as visual cues, brand recognition and a global system of communication. The best icons are simple and clarify the content. Icons help to speed up understanding and reduce the cognitive load. Icons are metaphors that can directly relate to what they are representing or convey an abstract concept. Effective iconography is more sophisticated and artistic than simply dumping links on a page.

More Cards!

Card design is an effective way to organize small bursts of information on screens of all sizes. Card design allows users to quickly scan the content and select what is available. Facebook, Twitter, Pinterest, Netflix and most social media website are all card design powerhouses.

Parallax Scrolling

Parallax scrolling is the effect when the background moves slower than the foreground creating depth and dynamism as users scroll. It creates a layered look which lifts content off the page to engage visitors.

Longer Content Pages

Because it is easier to scroll rather than navigate to different pages on mobile devices, web designers have been opting for longer pages and more shallow navigation. Infinite scrolling allows users to quickly scan large volumes of content in a single fluid swipe without being interrupted. This is especially great with storytelling websites because it promotes a seamless user experience on all devices and platforms.


Micro-interactions are informative, entertaining website animations that provide users feedback for their actions. They can help make boring processes fun and help people visualize the results of their actions. From clever loading animations to creative icon transitions, effective micro-interactions inform and engage at the same time.

In Conclusion

Web design trends can come and go but it is important to practice restraint as not every trend can be applied to all websites. This industry moves at lightning speed so it’s important to stay current and relevant. If you are looking for inspiration, please check out our responsive web design portfolio.