If you are creating a new website or redesigning an existing one, you have likely considered hiring an overseas web design and development team they promise the moon on a shoestring budget. With massive downward price pressure from website builders, premade WordPress themes and crowdsourcing websites, it is a race to the bottom. Furthermore, if you have received a quote for a mobile-friendly website that is under $1,000 from a local web design firm, chances are, they are outsourcing the work to India or they are customizing a premade WordPress theme instead of coding from scratch. Indeed, most small business owners, startups and even local creative agencies outsource web development to India because of price, but there are definitely some challenges in doing so.
Whether you are designing a new website or overhauling an existing one, your homepage is a good place to start since it drives the bulk of your traffic. You never get a second chance to make a first impression so what you include on there will determine how effectively your visitors will convert. Your homepage needs to drive traffic, generate leads and educate visitors. Here are some critical items that you must include on your homepage to be successful.
Even though it’s barely October, it’s time to start preparing your website for the holidays. Just because you do not have an eCommerce website, does not mean that you do not have to optimize for the holidays. Nowadays, shoppers research products online before making purchases at retail stores. This is so common that it is known as “research online, purchase offline” or ROPO. If you sell anything, chances are you sell way more of it between Halloween and Christmas. The holidays account for 20-40% of annual sales for retailers. You still have a few weeks to make some last minute website tweaks to cash in on Black Friday, Small Business Saturday, Cyber Monday and the entire month before Christmas.
Just because we specialize in creating responsive WordPress websites, does not mean that we are oblivious to other content management systems out there. Since Squarespace is becoming increasingly popular with small businesses, we have decided to see how it stacks up against WordPress. Please note that for the purposes of this comparison, we are referring to a self-hosted WordPress website where you pay for your own hosting as opposed using the WordPress.com hosting platform.
If are using Adwords, you might be wondering why do I need a landing page if I already have a website? An optimized landing page that is relevant to your ad, drives more sales and leads than your homepage. Conversions are the percentage of leads you get based on your total clicks. For example, if you had 50 conversions from 1,000 clicks, then your conversion rate is 5%. According to WordStream, the average conversion rate across all industries is only 2%. Ideally, if your landing page is converting at 10% of higher, you are killing it. Here, we will share some insanely simple tips to improve your landing page conversion rate.
With over 60% of web searches originating on mobile devices and 77% of Americans owning smartphones, you cannot afford to ignore mobile users. Responsive web design is when your website is built using a flexible grid so that your website adapts to your user’s screen resolution using CSS media queries. This provides a more optimal and consistent user experience, which converts more traffic into leads or sales.
Back to school season is the second biggest shopping season behind Christmas and Black Friday engaging 29 million households and accounting for $84 billion in sales in the US. With over half of those purchases being made online, now is the best time to prepare your website for the peak back-to-school buying season in August. The top spending categories include school supplies, clothing, computers, and electronics.
If you just want to create an informational website to generate leads or you need to sell a few products online using a simple shopping cart, customizing a stock theme could save you time and budget. We often get requests to modify an off-the-shelf WordPress theme where we have charged $2,000 – $5,000+. If a premade theme only costs $50-$100 and the website is seemingly built, why is it so expensive to insert some content?
Designing a new website can be exciting and daunting at the same time. This is the perfect time to define your target market, content architecture, key performance indicators and functionality requirements to determine what your website needs to do, why it exists and for whom it should engage. Simply making your website pretty cannot accomplish this. You need to have a strong understanding of the business to create a website that supports its goals. An effective website not only looks aesthetically appropriate for your target audience but is also user-friendly and is intuitive. To build a successful website, you must answer some key questions before looking for a web design and development firm.
Building and maintaining a wildly successful eCommerce website is no small feat. The vast majority of eCommerce websites fail because of a lack of investment, too much competition, a lack of traffic, poor website design or giving up too soon. Creating a kick-ass eCommerce website requires a deep understanding of human psychology and testing your website repeatedly to ensure user-friendliness. Here, we will discuss some tips to help you build a more thriving online business. Rome wasn’t built in a day.