An Engaging Nutrition Consulting Website that Fosters Better Health
Our Client & Challenge
Gwen first approached us about a new WordPress website to better target successful women who are serious about furthering their fitness and nutrition goals with one-on-one coaching. We provided copywriting and redesigned their website to better convert highly motivated individuals wanting to improve their health and eating habits. We also researched good search terms to optimize and incorporate into their website to drive higher quality traffic. After 2 short months of SEO, they are now ranked on the first page of Google for “Chicago nutrition consulting,” Chicago nutrition for athletes”, “Chicago weight loss consulting,” “Chicago nutrition coach,” and “Chicago health coach.” Since launch we have successfully increased their leads by 41%.
A Lead Magnet to Attract Prospects
We implemented a downloadable lead magnet with 15 healthy recipes to collect contact information of prospective clients to nurture them with email marketing until they are ready to purchase. Within 24 hours of the website being launched, they already had lead magnet downloads!
Contemporary Line Icons that Elevate their Brand
We created some custom line icons to support their website content where the client was not able to provide visuals. We also softened their branding colors to create a more modern look and feel.