A Responsive Website for a Central Valley Plumbing & Septic Company
Our Client & Challenge
We have been maintaining and optimizing Pro Rooter & Septic’s website for since 2017. As a result, they now rank on the first page of Google for competitive industry keywords like “Clovis septic,” “Madera plumbing,” “leachline installation Tulare,” “leachline replacement Clovis,” and “Fresno septic tank services.”
This year, we redesigned their website to improve their user experience by reducing load time to one second and creating a more modern, asymmetrical design with full-page visuals that aligns with their branding. We also hired a copywriter to write professional website content that more naturally incorporates their SEO keywords.
Homepage the Drives Eyeballs
We designed a red, sticky call-to-action bar at the top of every page to attract frantic plumbing and septic customers. The bold, prominent contact form at the top of the homepage has dramatically increased form submissions while the arrow banner divider more subtly and effectively drives visitors down the page and throughout the site.
Showcasing Service Offerings
We called out popular septic and plumbing services on various sections of the website by pairing them with photos that better explain them.