A Modern, Responsive Website for an Art Supplies Retail Chain
Our Client & Challenge
University Art is a retail chain that specializes in art supplies, art classes and custom framing with locations in Sacramento and Redwood City. We first worked with University Art when a graphic design firm outsourced the development of their site to us in 2014. They subsequently hired us again to redesign a more modern, easy-to-update, mobile-friendly site and ongoing SEO services to drive more traffic and convert more visitors into customers. We have since significantly improved their search engine rankings for their local keywords with SEO more than doubling their traffic and conversions.
Location Based Events
We created an events landing page for Sacramento and Redwood City so they could link their MailChimp newsletters to their website.
Engaging Product Section & Resource Center
We created made an extremely information heavy product page and resource center more engaging by using graphics such as icons, illustrations and backgrounds to direct more eyeballs down the page and encourage conversion.
Discount Program Integration
Visitors can now automatically subscribe to University Art’s discount program through their website.