Social proof is when people influence others in ambiguous situations causing herding behavior. Social proof can be very powerful persuasion as over 70% of consumers read reviews before making a purchase. Here, we will discuss the different types of social proof and strategies to boost conversion.
Twitter can help you grow your business if you use it properly. It can help you generate leads, build relationships with your prospects and strengthen your brand. All of this is possible if you build a large base of followers and engage on a regular basis. People are much more likely to hire a company that they follow on twitter which is how we have gained some our new clients recently. For years we had about 300 followers, dismal engagement and did very little with our account. However, we recently doubled our following in two short months and generated some leads by executing some of the simple tips below.
According to Forbes, 78% of consumers say that social media posts influence their buying decisions. With 1.59 billion Facebook users, 305 million twitter users and tons of other social media platforms, if you are not active on social media to respond to your prospects, your competitors are which means that you will lose business to them. Whether you are a small, local operation or a global conglomerate, social media can help you build brand loyalty and relationships with your customers by sharing your company’s voice and personality with the rest of the world.