With over 60% of web searches originating on mobile devices and 77% of Americans owning smartphones, you cannot afford to ignore mobile users. Responsive web design is when your website is built using a flexible grid so that your website adapts to your user’s screen resolution using CSS media queries. This provides a more optimal and consistent user experience, which converts more traffic into leads or sales.
Even with Google’s Mobilegeddon update last year threatening to bury mobile-unfriendly websites in search results, the overwhelming majority of companies still have not adopted responsive web design or a mobile website. This is especially true for larger websites at the top because responsive web design is more complex to implement. With mobile searches having surpassed laptop searches in 2014, your website is loosing a lot of business if it is not engaging smartphone and tablet users. Below is a list of tips to increase mobile revenues.
If you have a phone or tablet, you likely interact with hamburger menus on mobile-friendly websites regularly. With the exponential growth of mobile users, websites need to condense their menus into much smaller screens. As an integral part of responsive web design, the hamburger icon is a universally accepted flyout menu that minimizes website navigation into three stacked bars to improve the mobile experience.
Google has recently announced that having a mobile-friendly website will be used as one of the factors to determine your website rankings. This means that if your website is not mobile-friendly, you will start slipping from search results at least when searches are originating from mobile devices. How fast this happens depends on how your competition reacts. If you do not have a responsive (mobile-friendly) website yet, now is the time to convert. It will take some time for Google to update their search results so you do have some leeway.