Even with Google’s Mobilegeddon update last year threatening to bury mobile-unfriendly websites in search results, the overwhelming majority of companies still have not adopted responsive web design or a mobile website. This is especially true for larger websites at the top because responsive web design is more complex to implement. With mobile searches having surpassed laptop searches in 2014, your website is loosing a lot of business if it is not engaging smartphone and tablet users. Below is a list of tips to increase mobile revenues.
If you have a phone or tablet, you likely interact with hamburger menus on mobile-friendly websites regularly. With the exponential growth of mobile users, websites need to condense their menus into much smaller screens. As an integral part of responsive web design, the hamburger icon is a universally accepted flyout menu that minimizes website navigation into three stacked bars to improve the mobile experience.
Just a few years ago, the bulk of internet users were on laptops and desktops. With the significant growth in smartphones and tablets like iPhones and iPads, there are now actually more mobile users than traditional laptop and desktop users. So you can no longer ignore mobile users if you want your business to survive the mobile revolution. If you want to check how your website looks on all the different mobile devices, you can easily do so at Responsinator.
Google has recently announced that having a mobile-friendly website will be used as one of the factors to determine your website rankings. This means that if your website is not mobile-friendly, you will start slipping from search results at least when searches are originating from mobile devices. How fast this happens depends on how your competition reacts. If you do not have a responsive (mobile-friendly) website yet, now is the time to convert. It will take some time for Google to update their search results so you do have some leeway.