11 Ways to Boost Website Sales for Back to School

11 Ways to Boost Website Sales for Back to School

Back to school season is the second biggest shopping season behind Christmas and Black Friday engaging 29 million households and accounting for $84 billion in sales in the US. With over half of those purchases being made online, now is the best time to prepare your website for the peak back-to-school buying season in August. The top spending categories include school supplies, clothing, computers, and electronics.

Effective Marketing Tactics to Sell More this Valentine’s Day

Effective Marketing Tactics to Sell More this Valentine’s Day

Valentine’s Day spending this year is projected to be an estimated to be at an all-time high of $18.9 billion. About 55% of adults between ages 18-44 will celebrate Valentine’s Day by buying extravagant gifts or dining out. Guys shell out an average of $191 while women spend only about half of that suggesting that chivalry is not dead. Just because you do not own a floral shop, restaurant, spa or candy store does not mean you cannot capitalize on this huge retail holiday. Below are some marketing ideas to help you win your customers’ hearts this Valentine’s Day.

Valuable Advice for Powerful Logo Design

Valuable Advice for Powerful Logo Design

Many small businesses and startups come to us without a logo and just ask us to leave the top left corner of their WordPress website blank which is an asinine approach. Companies spend thousands (sometimes millions) of dollars and years creating and marketing their products and services. However, a purchasing decision is often made based on a customer’s first impression or gut feeling. This memory often comes from your logo. Investing in a professional logo design creates instant impact and sets the look and feel of other marketing initiatives like your website design.

Beef up your Website to Capitalize on the Holidays

Beef up your Website to Capitalize on the Holidays

Just because you do not have an eCommerce website, does not mean that you do not have to optimize your website for the holidays. Nowadays, shoppers research products online before making purchases at retail stores. This is so common that it is known as “research online, purchase offline” or ROPO. If you sell anything, chances are you sell way more of it between Halloween and Christmas. The holidays account for 20-40% of annual sales for retailers. You still have a few weeks to make some last minute website tweaks to cash in on Black Friday, Small Business Saturday, Cyber Monday and the entire month before Christmas.

How to Create a Successful Web Presence

How to Create a Successful Web Presence

Your web presence is the aggregation of every webpage, social media account, customer review or touch point on the Internet that is either owned by you or that mentions, links to, or refers to you. A successful web presence has a very broad reach and can increase brand awareness, followers, leads, sales and fulfill any other business goals you may have. With 97% of consumers researching products and services on the web before they buy, having a strong web presence an integral part of any marketing strategy all companies. It is no longer enough just to have a website because people consider all online media before purchasing.