Why You Need Responsive Web Design

Why You Need Responsive Web Design

With over 60% of web searches originating on mobile devices and 77% of Americans owning smartphones, you cannot afford to ignore mobile users. Responsive web design is when your website is built using a flexible grid so that your website adapts to your user’s screen resolution using CSS media queries. This provides a more optimal and consistent user experience, which converts more traffic into leads or sales.

11 Ways to Boost Website Sales for Back to School

11 Ways to Boost Website Sales for Back to School

Back to school season is the second biggest shopping season behind Christmas and Black Friday engaging 29 million households and accounting for $84 billion in sales in the US. With over half of those purchases being made online, now is the best time to prepare your website for the peak back-to-school buying season in August. The top spending categories include school supplies, clothing, computers, and electronics.

Why Do WordPress Theme Customizations Cost So Much?

Why Do WordPress Theme Customizations Cost So Much?

If you just want to create an informational website to generate leads or you need to sell a few products online using a simple shopping cart, customizing a stock theme could save you time and budget. We often get requests to modify an off-the-shelf WordPress theme where we have charged $2,000 – $5,000+. If a premade theme only costs $50-$100 and the website is seemingly built, why is it so expensive to insert some content?

9 Critical Questions to Ask Before Starting a New Website

9 Critical Questions to Ask Before Starting a New Website

Designing a new website can be exciting and daunting at the same time. This is the perfect time to define your target market, content architecture, key performance indicators and functionality requirements to determine what your website needs to do, why it exists and for whom it should engage. Simply making your website pretty cannot accomplish this. You need to have a strong understanding of the business to create a website that supports its goals. An effective website not only looks aesthetically appropriate for your target audience but is also user-friendly and is intuitive. To build a successful website, you must answer some key questions before looking for a web design and development firm.

Are these Web Design Blunders Killing your Conversion Rate?

Are these Web Design Blunders Killing your Conversion Rate?

Everyday new clients ask us what they are doing wrong and how they can improve their websites to generate more leads. Oftentimes, we see the same mistakes over and over again due to companies trying to do too much with their websites. Keep in mind that a website is not created to show off the skills of a web designer or to appeal to the website owner but rather designed to solve specific problems that the website’s target market faces. Here, we will outline the most common web design mistakes and ways to avoid them to convert more of your visitors into customers.

How I Got Started as a Web Designer

How I Got Started as a Web Designer

After working for two and a half years as an auditor at BDO Dunwoody in Vancouver, Canada, I got laid off. I really hated my job there and at 25, I was already thinking of retirement. I thought that this was a sign and it was a perfect way to change my career and look for my true passion. I had taken a few graphic design courses in highschool and I remembered really enjoying them. Back then, it was Photoshop 4.0 which perhaps really dates me.