Designing a new website can be exciting and daunting at the same time. This is the perfect time to define your target market, content architecture, key performance indicators and functionality requirements to determine what your website needs to do, why it exists and for whom it should engage. Simply making your website pretty cannot accomplish this. You need to have a strong understanding of the business to create a website that supports its goals. An effective website not only looks aesthetically appropriate for your target audience but is also user-friendly and is intuitive. To build a successful website, you must answer some key questions before looking for a web design and development firm.
Everyday new clients ask us what they are doing wrong and how they can improve their websites to generate more leads. Oftentimes, we see the same mistakes over and over again due to companies trying to do too much with their websites. Keep in mind that a website is not created to show off the skills of a web designer or to appeal to the website owner but rather designed to solve specific problems that the website’s target market faces. Here, we will outline the most common web design mistakes and ways to avoid them to convert more of your visitors into customers.
After working for two and a half years as an auditor at BDO Dunwoody in Vancouver, Canada, I got laid off. I really hated my job there and at 25, I was already thinking of retirement. I thought that this was a sign and it was a perfect way to change my career and look for my true passion. I had taken a few graphic design courses in highschool and I remembered really enjoying them. Back then, it was Photoshop 4.0 which perhaps really dates me.
Now that we are almost a quarter of the way through 2017, you might be wondering what web design trends will play out in the rest of the year. The web design industry is constantly evolving and we always try to stay on top of things to provide richer user experiences that continue to push the limits. Read on to find out what’s hot for this year.
After months of web design and development, we finally have a new website! We thought that this launch would have come much sooner but we are our own worse critic as nothing was ever good enough. In addition, whenever we were busy, we always put our own website on the back-burner as we always prioritized client projects first.
Even with Google’s Mobilegeddon update last year threatening to bury mobile-unfriendly websites in search results, the overwhelming majority of companies still have not adopted responsive web design or a mobile website. This is especially true for larger websites at the top because responsive web design is more complex to implement. With mobile searches having surpassed laptop searches in 2014, your website is loosing a lot of business if it is not engaging smartphone and tablet users. Below is a list of tips to increase mobile revenues.