11 Ways to Boost Website Sales for Back to School

11 Ways to Boost Website Sales for Back to School

Back to school season is the second biggest shopping season behind Christmas and Black Friday engaging 29 million households and accounting for $84 billion in sales in the US. With over half of those purchases being made online, now is the best time to prepare your website for the peak back-to-school buying season in August. The top spending categories include school supplies, clothing, computers, and electronics.

How to Create a Successful ECommerce Website

How to Create a Successful ECommerce Website

Building and maintaining a wildly successful eCommerce website is no small feat. The vast majority of eCommerce websites fail because of a lack of investment, too much competition, a lack of traffic, poor website design or giving up too soon. Creating a kick-ass eCommerce website requires a deep understanding of human psychology and testing your website repeatedly to ensure user-friendliness. Here, we will discuss some tips to help you build a more thriving online business. Rome wasn’t built in a day.

Effective Marketing Tactics to Sell More this Valentine’s Day

Effective Marketing Tactics to Sell More this Valentine’s Day

Valentine’s Day spending this year is projected to be an estimated to be at an all-time high of $18.9 billion. About 55% of adults between ages 18-44 will celebrate Valentine’s Day by buying extravagant gifts or dining out. Guys shell out an average of $191 while women spend only about half of that suggesting that chivalry is not dead. Just because you do not own a floral shop, restaurant, spa or candy store does not mean you cannot capitalize on this huge retail holiday. Below are some marketing ideas to help you win your customers’ hearts this Valentine’s Day.

Why Choose WooCommerce for eCommerce?

Why Choose WooCommerce for eCommerce?

Launched in 2011, WooCommerce is the most popular eCommerce plugin for WordPress that allows website owners to manage payments, shipping, inventory, reporting, marketing and taxes without any web development knowledge. WooCommerce currently powers 24% of all eCommerce websites (that’s an astounding 663,153 websites) and certainly, it is popular for a good reason. Here are some of the reasons why you should choose WooCommerce for to create a shopping cart on your WordPress website.