Many small businesses and startups come to us without a logo and just ask us to leave the top left corner of their WordPress website blank which is an asinine approach. Companies spend thousands (sometimes millions) of dollars and years creating and marketing their products and services. However, a purchasing decision is often made based on a customer’s first impression or gut feeling. This memory often comes from your logo. Investing in a professional logo design creates instant impact and sets the look and feel of other marketing initiatives like your website design.
Your web presence is the aggregation of every webpage, social media account, customer review or touch point on the Internet that is either owned by you or that mentions, links to, or refers to you. A successful web presence has a very broad reach and can increase brand awareness, followers, leads, sales and fulfill any other business goals you may have. With 97% of consumers researching products and services on the web before they buy, having a strong web presence an integral part of any marketing strategy all companies. It is no longer enough just to have a website because people consider all online media before purchasing.