Many small businesses and startups come to us without a logo and just ask us to leave the top left corner of their WordPress website blank which is an asinine approach. Companies spend thousands (sometimes millions) of dollars and years creating and marketing their products and services. However, a purchasing decision is often made based on a customer’s first impression or gut feeling. This memory often comes from your logo. Investing in a professional logo design creates instant impact and sets the look and feel of other marketing initiatives like your website design.
Just because you do not have an eCommerce website, does not mean that you do not have to optimize your website for the holidays. Nowadays, shoppers research products online before making purchases at retail stores. This is so common that it is known as “research online, purchase offline” or ROPO. If you sell anything, chances are you sell way more of it between Halloween and Christmas. The holidays account for 20-40% of annual sales for retailers. You still have a few weeks to make some last minute website tweaks to cash in on Black Friday, Small Business Saturday, Cyber Monday and the entire month before Christmas.
Your web presence is the aggregation of every webpage, social media account, customer review or touch point on the Internet that is either owned by you or that mentions, links to, or refers to you. A successful web presence has a very broad reach and can increase brand awareness, followers, leads, sales and fulfill any other business goals you may have. With 97% of consumers researching products and services on the web before they buy, having a strong web presence an integral part of any marketing strategy all companies. It is no longer enough just to have a website because people consider all online media before purchasing.